About 40 foreign travel agents and members of the media will attend the National Tadau Kaamatan Open House 2008 at Padang Merdeka here today. The agents and media members from Australia, Denmark, The Netherlands, Sweden, Canada and Italy are here for the Mega Fam programme organised by Tourism Malaysia. A business presentation was held for them yesterday. It was presented by Senior Deputy Director, South East Asia Division, Tourism Malaysia, Ishak Ismail, Malaysia Airlines Sabah Area Manager Morris Ong and Josephine Chai from Sabah Tourism Board. Prime Minister Datuk Seri Abdullah Ahmad Badawi will launch the celebration tonight. The main objective of the programme is to raise awareness among foreign media and tour operators about tourist destinations, products and services in Malaysia in order to increase tour packages and publicity on the country as a preferred leisure and MICE destination. Organised by the Unity, Culture, Arts and Heritage Ministry and the State Government of Sabah, the open house is expected to receive about 10,000 visitors. The programmes will include cultural performances, traditional games and live music entertainment by favourite Malaysian singers. The highlight of the festival will be the crowning of the Unduk Ngadau or Harvest Queen. Visitors will also be able to buy local handicrafts and traditional ethnic products.